By embedding interactive, information carrying maps in to your website and online applications, you can quickly turn a passive visit in to a positive user experience.

The way it works, in short, is that you overlay a zoom-able map with information that is relevant to your business.

For example:

Real estate firms
might want to show where their available properties are located. To make the experience more useful for prospective buyers places such as schools, banks, post offices, and bus stops can be added to the same map.

Tour organizers
might show the route of a popular drive, and add details about note worthy sights along the way.

Petrol stations
can show where they are located in relation to roads, rest stops, and hotels.

Each of these "points" (a property, a scenic vista, a street intersection) can then display additional information without the user leaving the map.


The business uses for a solution of this kind has virtually no limits. Each component (the map, the information laid over the map, and the additional information per point) can all be managed separately, opening up a large number of opportunities to engage your users. A standard map can have a basic layer of information, with the option for deeper interaction like making an online reservation.

At a time when so called Web 2.0 technologies, where users play an active part in creating the value of a service, are gaining momentum in the business world embedded maps are a very good way to test the waters. A chain of health clubs might let people using the map rate the club, or leave comments about their experiences.

We can offer solutions based on map data from some of the industries leading providers including Microsoft Virtual Earth, Google Maps, and Yahoo! Maps.

To learn more about web maps, contact us today.