Stockholm: Östgötagatan 100, SE 116 64 Stockholm, Sweden Tel. +46 (0) 8 545 785 00
Manchester: F3.1 Adelphi Mill, Bollington, Macclesfield SK10 5JB, UK Tel. +44 (0) 1625 5764 44
Manchester: F3.1 Adelphi Mill, Bollington, Macclesfield SK10 5JB, UK Tel. +44 (0) 1625 5764 44
OUR WORK / UCB
UCB Xyzal Web Insight
What tools and resources do allergy sufferers turn to on the web? How do they perceive the drug Xyzal? Which treatments are highly regarded in general, and which experience factors contribute to overall sentiment?
These were some of the key questions our client, pharmaceutical leader UCB, wanted answered in this Web Insight* project.
Our client Garry Warburton Marketing Director, Allergy:
Our team collected and analyzed data from six priority Xyzal markets. Orbitsville then delivered a complete analysis for each one.
Each country profile identified target audience, user demographics, and patient perception and sentiment of the leading allergy products.
This insight in to the current state of online allergy activity highlighted how tools can be improved and what patient resources are lacking in each country.
By using our own Web Insight methodology to find the relevant information, and making the information clear and easy to explore, we delivered the research result to our client in the shape of Flash-based country profiles.
These were complemented by an executive summary which identified key findings and also highlighted country specific curiosities to help UCB reach the right audiences in each market.
Orbitsville's Commercial Director David Rinnan explains:
Garry Warburton:
* Web Insight is our web research offering. Contact andreas.vezzoli@orbitsville.com to learn more!
These were some of the key questions our client, pharmaceutical leader UCB, wanted answered in this Web Insight* project.
Our client Garry Warburton Marketing Director, Allergy:
"We knew that the consumer was an important influence in the choice of treatments for allergy, but we did not have a good sense of how they thought. That is why we commissioned Orbitsville to do this research, they seemed to be the agency most in touch with what we wanted."
Our team collected and analyzed data from six priority Xyzal markets. Orbitsville then delivered a complete analysis for each one.
Each country profile identified target audience, user demographics, and patient perception and sentiment of the leading allergy products.
This insight in to the current state of online allergy activity highlighted how tools can be improved and what patient resources are lacking in each country.
By using our own Web Insight methodology to find the relevant information, and making the information clear and easy to explore, we delivered the research result to our client in the shape of Flash-based country profiles.
These were complemented by an executive summary which identified key findings and also highlighted country specific curiosities to help UCB reach the right audiences in each market.
Orbitsville's Commercial Director David Rinnan explains:
“UCB understands that by synthesizing social media output and landscaping relevant brand/disease conversations they can refine and shape their communication tactics both online and offline.”
Garry Warburton:
"The project we did with Orbitsville really provided us with an insight as to how to reach our goals."
* Web Insight is our web research offering. Contact andreas.vezzoli@orbitsville.com to learn more!