Stockholm: Östgötagatan 100, SE 116 64 Stockholm, Sweden Tel. +46 (0) 8 545 785 00
Manchester: F3.1 Adelphi Mill, Bollington, Macclesfield SK10 5JB, UK Tel. +44 (0) 1625 5764 44
Manchester: F3.1 Adelphi Mill, Bollington, Macclesfield SK10 5JB, UK Tel. +44 (0) 1625 5764 44
OUR WORK / Idol, ATC
It is the world’s favourite talent competition and when “Idol” returned for a new season on Sweden’s TV4 Orbitsville helped bring the fans closer to the action.
Mission: To Rock!
Together with merchandising mavens Another Textile Company we created Idolshop.se for the shows legions of fans. Not content with simply selling t-shirts, bags, watches and other gear, the project partnered with mobile phone operator Halebop and lifestyle magazine Veckorevyn to launch a modelling competition that counted over 600 entrants via MMS before Malin and Eugen walked away as winners following a nation-wide vote.
“We wanted to offer ways for the fans to immerse themselves in Idol beyond the show itself.”
