Stockholm: Östgötagatan 100, SE 116 64 Stockholm, Sweden Tel. +46 (0) 8 545 785 00
Manchester: F3.1 Adelphi Mill, Bollington, Macclesfield SK10 5JB, UK Tel. +44 (0) 1625 5764 44
Manchester: F3.1 Adelphi Mill, Bollington, Macclesfield SK10 5JB, UK Tel. +44 (0) 1625 5764 44
OUR WORK / Idolshop ATC
November 2008
November 2008
Idol Worship
It's that time of year again! Singing their hearts out for a shot at stardom, the contestant's in the world's favourite talent show are back in full force on Sweden's TV4 network.
Back in full swing is also our client ATC and their Idolshop, updated by Orbitsville to service the show's legion of fans. Just like in 2007 the shop is full of gear that makes it easy to show ones undying love of the show.
- Linus Kjellqvist, Account Manager
Idolshop is looking to repeat last year's successes, including the wildly popular, and MMS powered, idol look-a-like contest. A difference compared to 2007 is that ATC choose to focus even more on the brand itself, expanding the store selection considerably.
ATC also launched a partnership with nationwide grocery store chain Coop Forum to raise brand awareness and bring even larger numbers of visitors to Idolshop.se.
Linus Kjellqvist:
Dress like an Idol at Idolshop.se.
Back in full swing is also our client ATC and their Idolshop, updated by Orbitsville to service the show's legion of fans. Just like in 2007 the shop is full of gear that makes it easy to show ones undying love of the show.
"The shop has become an important part of the overall 'Idol' experience for fans of all ages, regardless of who their favourite contestant is. By building a solid eBusiness and campaign management platform we have made sure that ATC is prepared to take advantage of the enormous interest generated by the show."
- Linus Kjellqvist, Account Manager
Idolshop is looking to repeat last year's successes, including the wildly popular, and MMS powered, idol look-a-like contest. A difference compared to 2007 is that ATC choose to focus even more on the brand itself, expanding the store selection considerably.
ATC also launched a partnership with nationwide grocery store chain Coop Forum to raise brand awareness and bring even larger numbers of visitors to Idolshop.se.
Linus Kjellqvist:
"The site has been built to handle both the increase in goods and the rush of fans."
Dress like an Idol at Idolshop.se.