By going digital and relying on the web and other online technologies in as many areas as possible you will actively help our shared environment and help your business at the same time. Digital campaigns frequently show higher returns and build stronger brand loyalty than the old way of doing things. It is faster and more efficient.
Here are some examples of how "New" beats "Old" and helps businesses while supporting the environment.
Marketing
Print booklet or brochure
Purchase and print envelopes
Pay to send via regular mail
Hire contractor to compile and submit feedback to you in "x" months
Create microsite
Leverage existing email database
Real-time tracking of emails opened and read
Instant customer feedback
Tweak message to take advantage of feedback
Conferences
Travel to research venues
Pay holding and utility fees to secure venue
Print and distribute invitations
Print event folders, brochures, badges, catalogues, session schedules
Build and equip event booths
Receive attendees traveling individually to the venue by car and airplane
Create online conference using existing tools
Send invites via email
Publish event information on the website
Welcome attendees joining the conference via their computers
Encourage interaction between audience and presenters
Record and publish sessions online to allow more people to benefit
Market Research
Print research pamphlets
Transport and distribute materials
Hope people want to fill them out and send them in
Dispatch researchers to conduct in-person interviews
Collect and process feedback for several months
Re-print existing materials based on feedback
Write survey
Publish on webpage or send via email
Review statistics and responses in real-time
Adapt and tweak survey on the go to maximise response numbers
Instantly adapt and tweak campaigns based on incoming feedback
Recruitment
Receive CVs in different formats, shapes and sizes
Hire staff to input the information in to your system
Manually manage CV and status updates from candidates
Print, copy and distribute candidate information to Hiring Managers or clients
Receive their feedback
Repeat until position filled
Candidates submit and update their own information online
Their data is automatically matched against open positions
Information about top candidates are sent to Hiring Managers or clients
Feedback is received online
Candidate contacted via email for interview
Position filled
